Tag Archive for: Marketing

Nail Your Social Media Strategy

Making decisions as a business owner can be tough, especially when going solo. Setting clear goals is one of the easiest ways to improve focus and clarity.

Review your business objectives as you plan your social strategy.  Did you accomplish what you set out to do? Is it time to set new goals or revise existing ones? When you’ve determined your ultimate goal, ask yourself how social media can help you reach it, then set smaller, SMART goals for each channel.

As a general rule, social media analytics aren’t to be taken too seriously, but occasionally checking in is a good idea. Are there any lessons to be learned from previous campaigns that you can apply to your new social strategy? Take this opportunity to review your analytics in detail. What has worked well and what hasn’t? Has your demographic changed? What are the top traffic sources for you? Are there any platforms that don’t generate any ROI? Take a look beyond your own data as well. How do the experts predict the future?

What are the best ways to make the most of your time, money, and effort spent on marketing?

With your analytics and goals in hand, consider streamlining as the next step.

In order to focus on your ideas and communicate them effectively, you should be able to answer these three questions clearly:

  1. Do you know where your people are?

  2. How will you utilise each channel?

  3. Why those channels and activities?

Once you know the where, what, and why, it’s time to figure out the when and how.

Taking a look at the next 12 months is the first step. Identify key dates for your market by viewing the calendar for a month. Consider events, launches, key periods, and holidays.

Using this information, you can develop a more detailed plan. What needs to be accomplished in Q1, Q2, Q3 and Q4? What is the timeline for running campaigns to support key events? Forward planning for this will give you the opportunity to create better engaging messaging in your social media strategies.

Understanding the difference between above-the-line marketing and your social media campaign objective, and how to get the maximum performance for your campaign within the context of your brand and social media strategy, can be helpful.

Do you have the capacity to run both, and how much work does each require? You may be able to manage your baseline alone, but when running campaigns, you’ll need an extra pair of hands. Or maybe outsourcing your baseline will free you up to prepare and run your own campaigns and vice versa?

The finish line is almost in sight. You know your goals, you’ve got the data, can answer all the pertinent questions, and you know who’s planning to do what and when.

We recommend seeking flexible, virtual support from one of our expert associates when implementing your new social strategy. Social media is more than a status update in the ever-evolving landscape of advertising. It is part of a broader marketing and sales funnel.

Through our specialised approach, we will work with you to achieve your business goals. This will enable us to achieve maximum campaign performance within the context of your brand and social media strategy. This will drive your social media campaign to the next level. Read the rest

Why You Need to Dedicate Time for Your Business Strategies (and how to get the most out of your time)

While planning enables entrepreneurs to plan out what they will do and when, a strategy involves the bigger picture. It is here that a business strategy differs from a plan.  If your plan is what you’re going to do to take your business up a level, your strategy is the why and the how.

During a business strategy session, you should look at some of the following:

Ø A SWOT analysis, and where you fit in and how you could overcome obstacles identified

Ø The long-term goals

Ø What is required to achieve those goals?

Ø The alternative options you could use to work towards those goals, and the pros and cons of each

Ø The metrics or review process you’ll use to measure your progress

Ø A roadmap of your goals

Many business owners sadly lack the confidence or time to put pen to paper and work out their thoughts and ideas. It is often underestimated how important taking time to strategise is for the growth of a business. However, when the landscape is always changing, these thoughts and ideas can easily get muddled, especially when we’re as busy as we are. So what are the benefits of having a business strategy?

By putting time aside to write a well-thought-out business strategy (and checking in with it regularly), we’re giving ourselves an advantage. This is the guide that will assist us through all the uncertainties we will face as business owners.

A business strategy will allow you to have:

Clarity around what it is you want from your business and beyond

✅ An understanding of what success looks like for you

✅ A clear idea of what your goals are and how to get there

✅ A deeper insight into the market and your competition

✅ The foresight to plan for and overcome any complications and challenges

✅ A steady focus on the opportunities that will really serve you, and a plan for getting the most out of them

✅ A system for measuring your progression, where you can celebrate wins but importantly recognise and support areas

      where you are falling short

✅ Accountability, to learn to move past sticking points that have held you back in the past

With all of that will come the confidence and fortitude you need to start making changes and when challenges arise or you feel like you are feeling overwhelmed, you will have something to refer to to get you back on track.

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