Some things require your personal attention, for everything else trust us.

hogg robinson
london hire
pharmacutical journal
pure elements consultancy limited
royal pharmaceutical society
superclubs resorts
vivid lightworks
world travel group
zurich insurance
american speech language hearing association
barbados tourism
beer mergers
communications advisory service

Virtual Personal Assistance

If you’re struggling with time or need an extra pair of hands, why not contact us to see how we can be your superhero!

Running your own business can be lonely and stressful at times, we are on hand and ready to support the new wave in business demand.

The key to achieving our goals is to work smarter, not harder. When you constantly evaluate your work life routine, you can identify when you are becoming overwhelmed with never-ending tasks and to-do lists. So, stop being busy. As a business owner, you need time to think about the company’s direction and vision and to lead your team to success. If you’re the intermediary, you’re liable to become a bottleneck and stall your business’s growth. Outsourcing will help support and grow your business, allowing you to deliver high quality results.

You receive a professional service but on a flexible basis to meet your needs and budget.

About Us

Venice Virtual offers a complete solution to help you achieve your business goals and objectives.

Each Venice Virtual VA is highly qualified and skilled, making the transition to working with our team seamless, efficient and effective.

The advantages we provide over other VA agencies are our wide range of cost-effective tailored services from arranging corporate events to business meetings to product launches to staging something for the gram or managing your next Instagram campaign and more. We work closely with our clients and are passionate about your business growth – your success matters to us and we want to be part of that journey.

Virtually your fourth emergency service – tell us where it hurts, we’ll make it go away!

Meet Merl

Merl Rowe, founder and director, has over 20 years of experience in the industry and is backed by a team of experienced professionals dedicated to providing first class virtual business support.

A trusted mentor to her associates, with a wealth of knowledge and experience, Merl provides strong advice and guidance, as well as managing her small team of professionals. This allows them to grow and flourish. Cultivating an environment of diversity and inclusion at work and championing strong leadership roles for women, Merl thrives on supporting her team as much as her clients!

Merl founded Venice Virtual 6 years ago with a focus on providing vital support to SMEs and local businesses. This includes financial and administrative assistance, marketing expertise and specialist events and hospitality support.

We stand out from other VA agencies with our hands-on, no-nonsense approach. Not all heroes wear capes, but we do enjoy a good cuppa!!


We know how to get the best results for your business, providing you with the essential support and alleviating the stresses so you can focus on what you do best. You can free up your time and save money by taking advantage of our wide range of services. Among them are:


Learn how to navigate the world of social media rather than getting lost in it, 200k following sounds great, but do you really need #cutedogsinteacups in your community? Through our specialised approach, we will work with you to achieve your business goals. This will enable us to achieve the maximum performance for your campaign within the context of your brand and social media strategy. In the evolving landscape of advertising, social media is more than a status update. It is part of a broader marketing and sales funnel. Let us help you drive your social media campaign to the next level.


We have over 20 years of experience in planning events nationally & globally. Our objective is to make your event seamless, enjoyable and stress free, so you can have an event to remember for all the right reasons. We handpick the best team with the best expertise and experience to deliver your next successful event, whether it’s a corporate team-building event, office party or wedding reception. Be your own guest as we provide you with peace of mind, creative solutions and management expertise.


Are you looking for a few extra hours in the day or an extra day in the week? We hear ya!!! Is your small business or organisation juggling tasks that could be delegated so that you can focus on more strategic goals? Whatever you need, Venice Virtual can help you take back the time and resources you need to concentrate on your business: easing the strain by taking on the additional tasks that are so significant but are such a distraction from what you really want to do!


Maintaining business operations is time-consuming. Outsourcing your business needs allows you to focus on what you do best - bringing in customers. With additional support, business owners can concentrate on their company’s vision and direction. They can be confident that the tasks they have outsourced will be handled expertly and to the highest standard.


Keeping accurate financial records and staying on top of your operational processes are crucial. However, keeping track of business operations is time-consuming - outsourcing your financial business needs means you can focus on bringing in customers instead of managing operations.   Instead of worrying about something that feels like a chore, you can put your energy into running your business. As a business owner, that additional help will allow you to take more time for yourself. This will, in turn, help you become more productive, more motivated and more creative.


Do you struggle with finding the time to strike a better work-life balance, spend more quality time with your family or friends, or meet other responsibilities? We need to recognize that we have to work smarter, not harder, and constant evaluation of your work-life routine will tell you when you are becoming overwhelmed with a never-ending list of tasks.  Outsourcing allows you to focus on other important key areas in your life, giving you more time to focus on your mental health. Our team understands the importance of this, and we can help!

Key Benefits


We not only provide individualised support, but our work is of the highest quality and quality controlled before submission.


You will receive continuous service during your tenancy, with any holidays and/or sickness absences from your VA seamlessly covered with no cost or training implications for you.


Clients are not locked into a long-term contract, and with our competitive rates, you can eliminate the risks of employing a full-time employee.


Our goal is to gain a thorough understanding of your business and your needs. We strive to communicate consistently with clients and internal teams on a basis that is convenient for you.


No two people or businesses are the same, so each service is tailored to your business or personal needs.


Dedicated to excellence, our team will never miss a deadline.


With our ‘best match’ service, we match your requirements with the associate best suited to support and grow with your business.


We have a pool of talent to help you with your business needs because two heads are better than one. To provide you with the finest service, we have an abundance of resources and contacts at our fingertips.


It’s not a one-size-fits-all approach, so you can have complete peace of mind that we understand that every client’s needs and budget are different. We take the time to learn about your business and tailor a package to meet your needs.

Our pricing options include hourly rates, monthly retainers and bespoke project packages, all tailored to meet the needs of individual clients. No long-term contracts are required, allowing the flexibility to increase or decrease as required. You only pay for what you need, when you need it.

To give you an idea of how we work out our rates we’ve outlined a guide below:

Pay-as-you-go. We offer this option for clients unsure of the amount of time required or who require on-demand support.
From £25.00 per hour

If clients want regular support with outlined tasks, this option provides more structure. You can plan your support costs more effectively with a retainer.
Minimum 10 hours support

This option is bespoke and as each project is specific, we can discuss the scope of work and agree a cost-effective fee.
Price on application

We can help you go the extra mile! Contact us today!



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Our Clients

At Venice Virtual we pride ourselves on working hard and being part of a successful team.

Our client’s DREAMS are just as important as ours!

london hire
royal pharmaceutical society
superclubs resorts
vivid lightworks
world travel group
zurich insurance
american speech language hearing association
barbados tourism
beer mergers

For me Merl has always carried out her work with exuberant confidence, dealing with everyone she meets and talks to with her full attention and interest. Just the kind of experienced, imaginative and hard working individual you would always want on your team.

Peter Anderton

Longmead has received a very high level of service in the areas of office administration and specific technical support. The flexibility we have received to meet our demands has been very impressive and we will continue to use these services.


Merl provides exceptional service and takes pride in her work. She’s not just a Virtual Assistant, she’s a virtual business colleague who wants to see your business succeed. You definitely won’t be disappointed.

pure elements consultancy limited
Theresa Kassim

Merl and the team showcase why choosing to use a Virtual Assistant works. They bring in-depth knowledge, attention to detail and expertise to every task, leaving us confident that no matter what the job is, they will get it done. Highly recommended.


Merl’s organisational, event and project management skills are all exceptional but so too are her people skills and professionalism; she is at ease in any professional situation. I would highly recommend Merl to anyone looking for professional business support, project management or event management services.

hogg robinson
Carolyn Moore

Venice Virtual office solution suited CAS down to a tee… from office services, including bookkeeping to handling our website and social media, Venice Virtual has excelled in the services they provide to CAS. I would have no hesitation in recommending Venice Virtual.

David Jones

I can certainly recommend Merl and all that she brings to the table.
Merl’s personnel skills, backed by her events industry knowledge will leave anyone in no doubt that they have found the right person to oversee and manage their event

Stuart Blayney

The services Merl has provided for events management, social media promotions and marketing assistance have been of a high standard and at a reasonable cost and we would not hesitate to recommend Venice Virtual to other companies.

Steve White