First impressions are crucial in business.
A great landing page can improve customer experience, only if done correctly.
We recently updated our website to reflect our vision and refresh our virtual shopfront. We’ve pulled together some important elements you must consider when developing your landing page.
As a single, vital function, your virtual shop window generates leads and converts them into sales. It doesn’t matter how hard you work on your marketing or social media campaign, without an appealing landing page, your audience will lose interest.
By focusing on these fundamental components of an effective landing page, you will leave an excellent impression on your customers and help your business grow.
1. Engaging Copy
First and foremost, always consider having a site that is SEO compatible and it’s vital to include keywords for optimisation, this is an excellent way to ensure customers find your business and could help your ranking on search engines — which means more visibility and more visits from prospective customers.
Content will be the essence of the landing page. Therefore, the copy should be clear and to the point, conforming to the overall themes, messaging, and tone.
The landing page should strike the right balance between not being too heavy and having just enough information for your customers to learn about your business.
2. A Picture Can Say a Thousand Words
A good looking landing page is imperative in an age where we consume content through images.
If you can, avoid text-heavy content and use visuals to present your customers with engaging content. The imagery you use should be in tune with the copy and your target audience’s profile.
Ideally, the images or videos should complement the text rather than serve as mere eye candy. Understanding your audience will help you determine the correct imagery to use and the tone of your website.
3. A Strong Headline
Headlines communicate important information about your business.
An effective headline serves as a hook, but an unattractive one might dissuade potential customers immediately.
Note how the headline sounds and what it communicates. You should state what exactly your business offers as a service as the main point. Delivering the right message in as few words as possible while maintaining the right tone is the challenge.
You should avoid sounding salesy. Instead, keep your messages simple and clear.
4. Reliable Testimonials
Consumers tend to look at testimonials and bragging rights when making a decision.
Always use quotes from genuine people and include images where possible. You could also provide some video testimonials, but bear in mind those should be short and concise.
Positive scores on review sites should be put to good use and displayed on the landing page as well.
Finally, case studies could be an excellent resource for those looking for detailed information. These should be visual, as users will often be browsing, and images are more likely to increase dwell time.
5. An Enticing CTA
Lead conversion can be greatly increased with the right CTA on your landing page. By including one on your page, you increase the chance of users contacting you.
The button design and the text inside should not be ignored. Much like the headline, your CTA should clearly relay vital information and leave a strong impression. You want customers to click on the button, so it should be as inviting as possible.
Landing pages with great content will lead to more engaged audiences, which in turn will lead to more sales.
Do it right and your site will become the primary driving force for business growth.